Bright Health believes we are improving american healthcare.

At Bright Health, we offer affordable, benefit-driven Individual & Family and Medicare Advantage health insurance plans that put you at the center of your healthcare.
Female doctor and adolescent girl in friendly embrace

Bright Health's foundation is our belief in a better U.S. healthcare system.

Our Mission:
Make healthcare right. Together.
Our Vision:
Collaborating with Care Partners to make healthcare simpler, personal and more affordable.

To achieve our mission and vision, we regularly focus on five values for you and our company:

  • Be Purposeful.
  • Be Authentic.
  • Be Brave.
  • Be Positive.
  • Be Respectful.

Why we exist: We believe healthcare is a relationship.

Inspired by the vision of our Founder & CEO at Bright Health, we believe that an individual's relationship with his or her doctor is one of the most critical, enduring, and profound personal bonds.

A doctor is there at the very beginning of your life. And when all of us come to the end of our lives, who will be at our bedside? Our family. Our spouse. Our children. And our doctor.

Continue reading our CEO’s letter about what we believe at Bright Health.

The Bright Health model focuses on the Care Partner relationship

Bright Health is doing things a little differently. We believe two of the greatest challenges in healthcare are: offering affordable healthcare and a great experience for consumers. That only happens when health insurance and healthcare providers work together closely.

So, we built our model from the ground up with our carefully selected Care Partners. These leading health systems and providers are developing new methods to transform the healthcare market. Through this deep partnership, we align incentives and collectively invest in the activities that drive down healthcare costs, improve clinical outcomes, and enhance consumer and provider satisfaction. The result is a reimagined healthcare experience. So far, Bright Health has launched our plans exclusively with three Care Partners across the country:

Arizona Care Network logoColorado Health Neighborhoods - Centura Health logoBrookwood Baptist Health logo

Our founding team on what it means to be Bright.

Portrait of Tom Valdivia

Tom Valdivia
Chief Health Officer

Prior to Bright: Co-founder of Definity Health & Co-founder of Carol Corp.

“Being Bright means innovating with empathy. More specifically, as we seek to optimize the health of our members, we must deliver the best member and care partner experience. To do that, we need to listen first and then act with both purpose and authenticity.”

Portrait of Bob Sheehy

Bob Sheehy
Chief Executive Officer

Prior to Bright: CEO of UnitedHealthcare & Executive Partner, Flare Capital

“‘Being Bright’ means strengthening the relationship between doctors and patients to provide more affordable health care through a better experience for both.”

Portrait of Kyle Rolfing

Kyle Rolfing
President

Prior to Bright: Founder & CEO Redbrick Health & Co-Founder Definity Health

“Bright is an opportunity to build a great company with amazing Brighters who partner with leading health systems to deliver more affordable healthcare with a much better experience for the consumers we serve.”