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Startup insurer Bright Health, which is expanding next year into seven new states, has hired veteran Twin Cities executive Mike Mikan as vice chairman and president of the Minneapolis-based company.
Today, Bright Health announced key changes on its Executive Leadership Team, all in support of bringing high-quality, affordable healthcare solutions to hardworking Americans. Mike Mikan, as Vice Chairman and President, will join CEO Bob Sheehy in leading the company from the Office of the CEO. In addition, Brian Gambs, Chief Technology Officer, Jon Porter, Chief Product Officer, and Ali Wing, Chief Consumer Officer, will partner to lead the newly formed Consumer, Product and Technology Team and will report to the Office of the CEO.
The startup insurer said it will add seven new markets in six states for 2020. They are: the Orlando and Daytona areas of Florida; Palm Beach, Fla.; Chicago, Illinois; Omaha, Neb.; the Cleveland and Akron area of Ohio; Greenville, South Carolina and Memphis Tennessee. Bright Health currently sells Medicare Advantage plans in six metropolitan markets: Birmingham, Ala; Phoenix, Arizona; Denver, Colo.; New York City: several Ohio cities including Cincinnati and Nashville, Tenn.
Bright Health, the Minneapolis startup designed for the fast-changing U.S. insurance market, plans to double the number of U.S. markets where it will sell health coverage next year.
Today, Bright Health announced it will begin offering its innovative Health Plan Care Partner Model in 13 new markets across seven states in 2020 plus expanded product offerings in every existing market. This market expansion brings Bright Health Plan's footprint to a total of 22 markets in 12 states, building on its sizable growth last year when it added products in Arizona, New York, Ohio and Tennessee. All product offerings are subject to final regulatory approvals.