Bright Health is always working to innovate healthcare systems and evolve as a company, and that sometimes lands us in the news. Stay connected to what we're doing across the country with press releases, news articles, and interviews.
The Minneapolis/St. Paul Business Journal's fourth annual Most Admired CEOs awards recognize the outstanding professional accomplishments and community involvement of the Twin Cities top business leaders at small and middle-market companies.
Before founding Bright, Bob Sheehy was CEO of health insurer UnitedHealthcare, a job he retired from nine years ago. After that, he spent his time working with venture capital and private equity before noticing that two trends were coming to healthcare: Consumers were starting to make more decisions about their care and getting sensitive to how much it was going to cost them, and healthcare delivery was getting more organized. It led him and his cofounders to form Bright.
Bright's model is to work exclusively with one health system in each market — for instance, it's working with Mount Sinai Health System in New York. Bright offers these plans to individuals, families, and for seniors. The idea is that if it can be focused and work directly with a partner, it could make the care better and less expensive.
The Sweet Sixteen is filled with interesting matchups. Bright Health, the most funded startup in the state, will face off against Branch, a fast-growing Minneapolis startup and Techstars alum. Both companies made it pretty far in last year’s tournament. Bright made it to the Elite Eight and Branch advanced to the Final Four. But neither company has faced the other in Tech Madness – until now.
From wearable devices to apps, the healthcare industry is buzzing with strategies to deliver a more “Amazon-like” personalized and simplified patient experience. But plenty of barriers remain, according to a panel of executives from some of the top healthcare providers, payers and digital health startups in New York City.
“One of the gaps that we’re still facing is just the data aggregation,” said Rachel Winokur, chief business officer at insurance startup Bright Health. “Amazon has a slew of data about you as an individual and it’s all aggregated so they can run analytics. We don’t seem to be able to do that in healthcare, and part of that is because of our fragmented delivery system, part of it is the fragmented underlying technology infrastructure and part of it is the analytics just aren’t there yet. Once we can do that, there’s a lot we can do on top of that.”
Seven health care coverage and solutions providers have become members of America’s Health Insurance Plans (AHIP), joining us in our commitment to improve health care for every American:
Bright Health offers individual, family, and Medicare Advantage plans in Arizona, Colorado, and Alabama. This year, Bright Health expanded its unique Care Partner model of integrated and affordable care into Ohio, Tennessee, and New York.